Bing, Bang, Bust
Two assessments of Microsoft’s Bing search engine hit the news this morning.
The Guardian reports that a small study of 25 computer users showed that Bing’s search results were not that great, but that Bing users were more likely to look at some of the advertisements. The full story is here.
Bloomberg reports that Microsoft’s share of searches has risen about two percentage points during the two weeks since unveiling Bing, from single to double digits. Story here.
Frankly, I suspect that, once the novelty wears off, Bing will go the way of Microsoft’s previous attempts to penetrate the search engine market–that is, following a trail first blazed by Bob.
Excerpts below the fold.
From the Guardian:
From Bloomberg: