WWE’s John Cena, Google Shoes – SXSW 2013
I attended a couple sessions today, one being how the WWE is crushing social media. Did you know the WWE trends more than most other sports? Did you know that WWE’s John Cena has more Twitter followers than Kim Kardashian?
The panel included Cena, Stephanie McMahon (EVP,Creative Developer), Perkins Miller (EVP of Digital Media) and hosted by Khris Loux of Echo. They talked some impressive numbers on how WWE is not only taking social media to new levels but also creating ways for fans to be fully interactive. Turning to the internet and iPad app when the show is on break, for example.
But the WWE’s numbers can speak for themselves. Almost 100 million likes on Facebook, 45 million Twitter followers. John Cena himself has 3.5 million followers – placing him around 246 in the top followers list.
Whats more impressive is how they interact. Within a 12 hour period one Facebook post had been liked over a quarter of a million times – seen over 2 million times.
From there it was back to the convention center and time at the Bloggers Lounge before I stopped at the HIRL (Hangout in Real Life). There, I met those people active in Google Hangouts and people I also consider friends. It was hosted by Veterans United and Sarah Hill – an active Google Plusser herself.
I got to get my first look at Google Glass. While Google is still protective about the specs, I did get to see it work on the other end of the glass. If you focus in at the corner you can see the device work away.
Following that I went to the Klout party. Only problem was they were apparently over capacity and we got turned away (after the long cab ride there). The ride back was pretty cool as not only did I ride in a Hummer-limo, but also ran into old friend Marc Chambers. We talked about his new venture – a startup called How Much – a company that can help you get funds for yourself or a charity.
Then it was off to other events – Rackspace to say hi to Robert Scoble, Chevy Tweethouse at Johnny’s Bike Shop, TracX party and then it was off to the Engadget – GDGT party.
At the party I got to reconnect with companies like TYLT, LaCie and Lenovo. I also got to see a couple Kickstarters turned into production models.
Finally it was off to a couple after parties, including CopyBlogger where I got to meet with Brian and Sonya to talk about content marketing.
A very productive day that turned my legs into rubber bands. I would do it again and I am doing it again today.