Tagged: marketing

Hybrid IT Tech Day

Tech Day: Building out a Hybrid IT strategy, from Hyper Converged to Composable to Cloud

Geekazine is LIVE with another HPE Tech Day: Building out a Hybrid IT strategy, from Hyper Converged to Composable to Cloud This is the event edited (breaks removed) Schedule 8:30 am Welcome, introductions, and opening remarks Chris Purcell, Becca Taylor, Calvin Zito 9:00 am The state of Software-Defined & Cloud Group (SDCG) Paul Miller, VP Marketing, SDCG 9:30 am Hybrid IT and where it’s heading Jason Newton, VP Pan-HPE Marketing 10:30 am Break 10:45 am HPE investments, strategy, and roadmap Mark Linesch, VP Infrastructure Planning 11:45 am Lunch 12:45 pm Advancements in Composable Infrastructure Gary Thome, Chief Engineer, SDCG 2:15 pm Break 2:30 pm What’s the play with Azure Stack? Aaron Spurlock, Product Manager, Ken Won, Director, Product Marketing SDCG 3:30 pm Building out a hyperconverged roadmap Bharath Vasudevan, Director of Product Management, SDCG, McLeod Glass, VP of Product Management, SDCG 5:00 pm Social Nation Becca Taylor 5:30 pm...


How to Facebook Live Through iOS Using Wirecast Go, Teradek Live Solo

Podcast: EmbedSubscribe: iTunes | Android | RSSFacebook Live is a great way to run video, but you have no options for a lower 3rd, overlay graphics, watermark or anything else. There are two iOS apps out there that allow you to do that from Wirecast and Teradek. I show you what you have to do to set up the Live from your profile, and then each app. What You Need for iOS Setup The common RTMP url is: rtmp:// Set up the RTMP security key, if you streaming from a Facebook Page, go to Publishing Tools (top of page) -> Video Library (left of page) -> “+Live” Button (top of page). If you are trying to stream from your own profile, you will need help with the setup. set up a button. Get the LINK here. iOS Apps to accomplish extra options like lower 3rds Get Wirecast Go Get...


Zopaf Salary Negotiation Calculator App – Disrupt 2014

Podcast: EmbedSubscribe: iTunes | Android | RSSI remember the first job where I had to negotiate the salary. I was too green to understand how the product worked. If I would have had the Zopaf Salary Negotiation app, I could have gone into the negotiations and possibly have received more. Zopaf app is currently for iOS. The app uses multiple input options to create a graph of where you should be in your negotiations. For example: a Sales representative might have to consider vehicle costs  if no company car is provided. This app also takes out any emotion. If you calculate your costs and they are more than the salary, do you accept the job? If you can walk into a negotiation and state where your costs are, you might just get what you are asking for. You might also decide the job is not worth it and walk...


North Plains on Digital Asset Management – NAB 2013

Podcast: EmbedSubscribe: iTunes | Android | RSSVideo is critical in communications of relevant content as quickly as possible, but maintaining control of your brand and marketing message. Eric Courville of North Plains talks about recent acquisitions that allow them to merge web and marketing video production with broadcast oriented management of digital assets.  The Northplains platform makes assets available under controlled management for large organizations such as Turner Broadcasting, that have millions of assets that must be cataloged Finding the content quickly and getting it deployed over a variety of platforms are critical business success factors. Calvin Zito, @ HPStorageGuy discusses the role that HP Express Query technology has in their products.


Displair: Play with Air and Screen – CES 2013

Podcast: EmbedSubscribe: iTunes | Android | RSSAmong the most fascinating and special technologies we saw at Eureka Playground at CES arised from Displair. This business is the creator of the very first interactive airborne show, by the same label, full with multi-touch support. This is perfect for any person doing marketing, promotional projects or anything else that requires the “neat” element. The best thing about Displair is that the picture keeps entirely penetrable for physical objects. For example, we reached see a trial of Fruit Ninja and had the ability to slash those fruits in to nonexistence by slicing with the screen. This is a really wonderful item that you’ve merely reached see to obtain it. ( [cessponsor] Video by Nakia Mann of F5 Live.

Brody, Jayme talk Content Marketing and Merlot – #BWELA 0

Brody, Jayme talk Content Marketing and Merlot – #BWELA

Jeffrey Powers talks with Brody and Jayme of Allure New Media with their new podcast called Content Marketing and Merlot on Stitcher’s Voices of New Media.

LaunchRock: Launch A Product with Audience – TechCrunch Disrupt 2011 SF 1

LaunchRock: Launch A Product with Audience – TechCrunch Disrupt 2011 SF

Adria Richards talks with Jameson from Launchrock – a company that figures out the best marketing for a new brand.

Marketing, Policies and Contests – How a Bank is Using Social Networking – Social Media Breakfast 0

Marketing, Policies and Contests – How a Bank is Using Social Networking – Social Media Breakfast

Podcast: EmbedSubscribe: iTunes | Android | RSSPlanning a good marketing strategy on social networks is a way to connect with community. Some are taking their marketing to the levels of giving away great prizes. Businesses are seeing the opportunities with using social media to build community. Stephanie Byrnes works for the State Bank of Cross Plains. She has been spearheading a couple contests in the community – including contests that involve not for profit corporations. During this half hour, Stephanie will be touching upon: History – Why Social Media to do this? Bank Compliance – Reputation and Social media policy Banks and Social Media Contests – Running of and issues regarding (including cheating) Video is also available through YouTube – Marketing, Policies and Contests It’s interesting to hear what a bank has to do to use Social Networking. They must follow guidelines set by FDIC to keep compliance....

Fingerprint Validation Technology with Validity 0

Fingerprint Validation Technology with Validity

Podcast: EmbedSubscribe: iTunes | Android | RSSMariel van Tatenhove, the VP of Marketing came by the live booth to show off Validity. It’s the fingerprint swipe technology on certain laptops and touchscreens. Validity is different from other fingerprint swipe technologies for they separate the sendor from the silicon. The end result is the sensor is not broken. The best part is the newer versions can change color to let you know if it worked or not. Interview with Tom Newman of Fogview Podcast Thanks to Audible for sponsoring GoDaddy services saves you money! New Customers Save 25% on Hosting at GoDaddy. Thanks to Luxor for sponsoring

OTT #1: Alec Marshall – 1

OTT #1: Alec Marshall –

Podcast: EmbedSubscribe: iTunes | Android | RSSIn this first episode of the OTT, Jeffrey talks with Alec Marshall from – a phone application that lets you discover what is on terrestrial TV with the programming you want. Alec was one of the original team members of iTunes. Alec also worked for Adobe, then on the Roku team before joining with his Apple friends and starting He is currently the VP of Marketing. In this pilot episode, we talk about how the OTT is changing and landscape. We talk about and where people want to experience content. After all, OTT is about a family experience – sitting back and watching TV the way it was intended. Subscribe to the OTT