Posts Tagged ‘Website’

TSO - Twitter Search Optimization

Most have heard of SEO – search engine optimization. It seems to be a common phrase nowadays. Every now and then I even hear ads on the radio that promote SEO because it is a viable thing for anybody’s website. The better it is searched, the more traffic that can come to it.

However, there is another trend that has been creeping up. The same ideals, but this time In the microblog field. Something that could easily be known as TSO – or Twitter Search Optimization. Some practice this new ideal and others are even really good at it; but no matter what – if you are ignoring TSO, then you are ignoring a lot of new readers, listeners or viewers.

Take a look at this 140 character statement:

@geekazine #Twitter #network tool. We are a #blog #podcast and #news site. Check out the #website http://www.geekazine.com (#Geekazine)

What have I done here besides murder my 5th grade grammar? Well, I’ve simply made this into a TSO statement. Geekazine, which is mentioned twice as a Hashtag and a reply, the keywords: Twitter, Network, Blog, Podcast, News and Website. For those who are not sure, Hashtags are simply keywords that others can search on. So I could easily be scanning these 6 words to try and get response or new followers. I might then see:

RT @geekazine #Twitter #network tool. We are a #blog #podcast and #news site. Check out the #website http://www.geekazine.com (#Geekazine)

RT means that someone has re-tweeted my original post. They have then exposed their viewers – which could be 100 or 100,000,000 – to my statement. If the 1/100 rule applies (for every 100 sales pitches, you will get one sale), then I could pick up anywhere from 1 to 100,000 new followers.

Last year, when coming back from the Consumer Electronics Show, I started posting video. When I pushed over to Twitter, I used the Hashtag: #CES09. What happened in return was the Consumer Electronics Association (CEA) noticed I was pushing #CES09 and re-tweeted any post that was #CES09. The end result was more followers, possible viewers to my site and listeners of my podcasts.

This tweet got me a lot of response:

You can become a Fan of something on #Facebook, but I want to become an enemy. That would be kewler.

I used only one Hashtag in Facebook, but I got several RT due to the nature of the post. Then again, if you follow #Facebook on the searches, you will see my tweet.

I have a program called Tweetdeck that lets me create special groups. Some of them are certain podcasters. Others are searches for keywords. I have a search (for example) of “Geekazine”. Just in case someone posts a tweet like ” Dude. you should listen to geekazine”; Since it’s not @geekazine or #geekazine, I may never see it. But by putting a special search on it, I will see the post.

I can find the trends on Twitter right now simply by going to search.twitter.com. There I will find out the top trends today are Pirate Day , Mayweather , Jennifer’s Body , Jay-Z , Marquez , Ahoy , Roc Raida , Texas , Google This and Bing.

If I go to Hashtags, I can find out what was said about a certain tag. I know that in the last month, the term “CES09″ has been slightly active, while only 2 people have used “CES10″.  Of course, come January, CES10 will be used a lot more.

Want to see trends of Geekazine on Twitter? Then go to a site like Trendistic. This will show you what I’ve been doing in the last month. I can check on the recent spikes, or compare Geekazine to microsoft, if I wanted to.

Last year I decided to put a method to my twitters when I posted my weekly podcast. I would do this:

#PODCAST – Ep. 104 – The day that almost made me stop podcasting http://bit.ly/JO2Ou (#Geekazine)

The first hashtag would be to search on podcasts. The second would be Geekazine’ s hashtag. I use a feature of Plurk with the parenthesis. Basically by putting the Hashtag in Parenthesis, Plurk will turn that hashtag into a link using my bit.ly/jO2Ou. While the parenthesis idea didn’t port over to Twitter, I still continue this practice. I think this is a well organized, TSO filled tweet. It tells you this post is about my Podcast on Geekazine.

Recently, a power-twit (someone who uses twitter to excess), we’ll just call @noname,  was in the local news for various legal issues. Nonetheless, their profile had 40,000 followers. @noname was tweeting several times a day and pushed items back to their website.

Of course, that person used #Followfriday for one of the marketing plans – which has gotten out of hand. The idea was to highlight a few people so they could get more followers. Some abuse the system, turn around and post all their followers every Friday. Still, there are some that use this to the best of their ability. If I use it, I do it like this:

#followfriday @caffination – #podcast about caffene and Tech, @norbtek – podcast about Cool #tech, @davewiner – post about ReverseHTTP

This gives meat and potatoes into a reason to follow this person. Not because I follow them.

Like I said, I have keyword searches I do in Twitter. They could bring up possible leads, they could bring up new listeners to my show. If I incorporate this into my website, that could bring more viewers faster than ever before.

That is why this Twitter will be called “#TSO – #Twitter #Search #Optimization and how it’s like #SEO http://bit . ly (#Geekazine).

You might remember the products. You might remember the hype. Then, you are tooling down highway 41 years later and all of a sudden you think to yourself – “Hey, whatever happened to…”

Failed ideas. Maybe it was a great idea, but wasn’t made right, or design errors brought it down. Maybe it was just a bad product. Well, let’s take a stroll down memory lane and see if we cannot repeat these errors again.

Oh yeah, why 16? Well because we could.

The Computer Watch: Whether it was the Ruputer, the MSN Direct ‘Smart’ Watches, the Timex Data Link Watch or another gadget watch – BTW – I remember having a “Transformers watch”. It was awesome!

Still, the Dick Tracey style communication watches, the “Computer on a wrist”, never really hit it off. I even remember a watch that gave you directions. You would put in the paper tape and turn a little dial to indicate where you are and where you are going.

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It was a Double Whammy this week. Earlier, one of my favorite play websites – Bitstrips – celebrated a 1 year anniversary. At the same time, Thomas – author over at Dorkazine – celebrated a birthday. It was a lot more than a year and we won’t say how old he is, only that he achieved the answer to the Ultimate Question of Life, the Universe, and Everything (If you ever read Hitchhiker, you’ll know).

For a while I have been wondering what I should do with my old Podcasts – After all, they should be somewhere for access, but where? Today I decided to put up Episode 1 on the Internet Archive; a collective for archiving the World Wide Web.

It’s not a be-all/end-all for where my older shows are going to go. For now I will still have the old Podcasts in the exact same area as before. However, it’s always good to have another spot if you want to check out how the show has progressed. For now I will be putting up the first few shows on the site.

If you listen to the 1st show, you will notice it is called “The Show”. I didn’t have “Geekazine” just yet. It also contains the intro of my previous Podcast – “The Independant Music Podcast”. It’s a good meter of where the show has gone since October 2007.

Internet Archive is also responsible for the Wayback Machine – a website that Archives your website. I have a few websites archived there. You can see how a web site was like up to 10 years ago. This is great for figuring out if your website had a previous life.

Thanks to all involved for having a great outlet in the Internet Archive.

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You’ve been working at your job for years. You’ve made lots of money for the company and are the most loyal employee they know of. Yet, tough times are ahead and the company decides you are one of the 10% they have to let go to stay afloat. It’s a frustrating thing to have happen, but what are you gonna do?

Now let’s flip that: You are at your job and survive the cut, but now you are in the position to take up a part of that person who was laid off.

As companies like Intel and Google are looking at trimming the fat, it makes the average consumer wonder – what will our customer experience be without 10% of the workforce?

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Wow. What a great LIVE Show to end out the year. We had 2 great guests that are both in the Podcast range, therefore we talked a lot about Podcasting. Rob Greenlee is the Podcast Content Director at Zune, and Gary Leland runs the website PodcastPickle.com.

We talked a lot about Podcasting, how Zune is running podcasts, associations of Podcasts to iTunes, if MP3 players are stepping aside for Smartphones, if a Zune Phone will be out and a lot more. We also talked about Twitter, Microsoft Home Server, Vista, Quad-core Laptops and a lot more.

Hour 1

Hour 2

OK. It’s 4:51 AM and I am still up in front of the computer. I spent a lot of time on the site today doing major fixes and finishing the move of all the media. At 4 AM this morning, I completed the task. All 153 Podcasts are now on a new server. You should be able to get to any of the content over the last year.

Since I was up, I decided to commemerate with a Bitstrip. I call it an esoteric look at re-coding. Now I am going to sleep. Good night. ZZZZZ……….

If you’ve listened to the podcasts, you will hear the tag line:

…copyright Geekazine, and JMPEnterprise.

Well, in light of all the media moves, I have started a new website which will host all the media. It is called JMPEnterprise.com. I will be moving the audio this weekend as well as the main contact information for those interested in website design, graphic design and more.

The new website is www.jmpenterprise.com.

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Comcast has been riddled in the news lately. Bandwidth caps, overage fees all for simply surfing the internet. However they simultaneously opened Fancast – a Video Download site which won’t go against that cap. They also have Comcast.net, Disney Connection and Rhapsody Player Plus – All within their community.

There was another company that tried to keep their members contained within their virtual fence. That company was AOL.  However, AOL has been opening up for all to use. Still, I have to ask the question: Is Comcast becoming the next AOL?

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GigaOM’s OM Malik talked with Michael Dell about the company a couple weeks back. Michael made some statements whose predictions at times were no easier than determining Nostradamus’ writings. Yet other websites interpreted it in saying that Dell is hinting on making a phone to rival iPhone. While it’s not an impossibility, will Dell get into the market or are they playing on the media to ilicit a response from the public?

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Interview with John Hartman – Coffee and customer service – Good websites for News – Looking for a Flip Video Camera – Leaves are turning brown…

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Hotline – 608-205-4378 – geekazine (at) gmail.com

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